Saturday, December 19, 2009
marketing past life experiences a la 'Raaz' @ NDTV Imagine
When recent editions of Kotler's 'Marketing Management' included 10 categories of "what is marketed', he described one category as "Experiences" and had various examples. But none, I can bet, can match the promotion and marketing of an experience of visiting the past life through a very unreal reality show on NDTV Imagine called "Raaz
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